What is a podcast?
In the simplest terms, a podcast is an audio file or series of audio files that can be shared with others.
You can subscribe to a podcast in much the same way as you subscribe to an email newsletter. The “author” or “broadcaster” records an audio file on a given topic and places it on a server where it can be accessed by “subscribers”.
Podcasts that you have subscribed to are then automatically downloaded to your computer or MP3 player when new content is made available. This is done using an RSS feed. Read the rest of this entry »
Posted
on 07/12/2010, 11:07 pm,
by mnwd,
under
Who's online.
This week I had the pleasure of interviewing Sarah Zamykal of Canvas This. Canvas This started out as a purely online business two and a half years ago. Sarah had always been interested in graphics and design and wanted her own business that allowed a flexible lifestyle and not always having to go into an office 9 to 5.
Canvas This supplies canvas prints, photos on wallpaper, photo books, large format photo printing, custom wall murals and signage. You can upload your chosen image or photo to the website and order online without leaving the comfort of your home or office. Sarah’s main aim when taking the business online was to focus on quality and making the ordering process as quick and easy as possible. Read the rest of this entry »
Audio is a powerful yet cost effective marketing tool that can enhance and add value to your website.
Adding an audio message to your website can assist your website visitors in gaining a better understanding of your products or services. Just as a face to face meeting increases the opportunity to sell your products or services, audio on your website creates a bond/rapport with your website visitor. Read the rest of this entry »
I often get asked “how often should my Web site be updated?” and “does this affect my sites search engine ranking?”
The simple answer (in general terms) is that small updates should be completed at least every 1-3 months to keep your site current and a complete overhaul should be done approximately every 3-4 years. And “yes” it is true that many search engines hold Web sites in higher regard the more often they are changed, updated
or added to.
So what’s the long answer you may ask?! Read the rest of this entry »
We all have a short attention span & precious little time. On the Internet we have millions of websites to choose from & once we arrive on a site, it’s as easy as one button click to jump to another site far far away.
No matter what your site’s purpose, you need loyal eyeballs. Capturing & keeping them means making them so happy nothing can steal them away. Read the rest of this entry »
Posted
on 08/11/2010, 12:30 pm,
by mnwd,
under
Who's online.
Today I had the pleasure of interviewing Lynda from Aussie School Shop.
Aussie School Shop is the online place to go to buy, swap and sell school stuff! It aims to provide a one stop shop for busy parents to locate new and used items and services for students from pre-school to university. This includes text books, uniforms, musical instruments, sporting equipment, deb dresses, tutoring and more. It is a great idea and a hassle free way to save money and recycle at the same time which is good for both the hip pocket and the environment. Read the rest of this entry »
Christmas is on it’s way and this year is running out fast so for many businesses now is the time to clean out the cobwebs, stop and take a look at their website. Is it achieving what you had hoped? Is it cost effective? Or is it simply lost in cyberspace? Are some changes needed to make it more effective for the new year?
That important front door
The front page of your website is 90% of the battle in winning a sale or getting a prospect to make contact. Read the rest of this entry »
What is brainstorming?
A way to generate lots of ideas on a specific challenge or issue and then determine which idea(s) is the best solution. Typically you might grab a pen and paper and write down your own ideas first then you might share them with another individual or group to compare ideas and add any more that come to mind. Another way to do this is write each idea on a post-it note and post them on a wall.
If you’re in the early stages of starting an online business and have lots of ideas but no direction or you are having trouble coming up with new ideas. It may be useful to find an effective brainstorming tool to help you develop ideas and get them out of your head. Read the rest of this entry »
According to a recent Nielsen study, there are 9 million social networking users in Australia. 73% have looked at others profiles on Facebook and 37% report that they interact with others on a daily basis on social networking sites.
Facebook is not new (social networking website launched in February 2004), but it’s popularity is on the rise so now is the time to consider whether your business should be on it and how you could be using social networking better. Read the rest of this entry »
This week I had the opportunity to interview Trevor Storey from The Sunny Shack. The Sunny Shack sells new brand name sunglasses online and stock brands such as Oakley, Ray Ban, Spy Optic, Von Zipper, Sabre, Dior, Gucci, and Prada. Trevor started selling on eBay in late 2006 just as a hobby but as sales increased so did stock levels and his interest in growing it further. Selling sunglasses quickly went from a bit of fun to a business with promise. It is now Trevor’s full time job and has been since mid 2009. The Sunny Shack now has a website as well as selling via eBay but they are purely an e-tailer and do not sell offline. Read the rest of this entry »
